Building a Car Wash Brand is Like Dating
We like to use this analogy to better explain that a brand is more than just a logo or the look and feel of the business. A brand is the perception that attracts your customers – very much like dating. You must build a connection or relationship first before starting to persuade your audience that your brand is superior to your competition.
What is Brand Strategy?
Take a look at your brand.
Really take a look. What do you see?
Is your brand representing your company in the best possible light, attracting your ideal customer and setting the stage for your marketing team to deliver an outstanding experience? Or is your brand scattered? Or, worse, is your brand not quite meshing who you are and what you do?
If you fall in the latter categories, it’s time to introduce a new brand strategy.
Brand strategy is a comprehensive plan encompassing specific, long-term goals that contribute to the success of your company branding. It works with the component parts of your brand that make it identifiable and brings them together to form a story about who you are.
In other words, brand strategy is finding the right way to tell your story to your customers. And like any story, the devil’s in the details.
Our Brand Strategy Capabilities
We help you tell your story in a unique and engaging way no matter the medium, platform, or channel. Our brand strategy experts devise everything from messaging to execution to portray your brand in a truly immersive way.
- RBrand Positioning
- RBrand Story
- RBrand Architecture
- RUX Strategy
- RCommunication Strategy